Vodka brand Absolut Elyx and Water For People (WFP) have announced a five year partnership to bring access to safe water to more than 100,000 people worldwide, by launching a celebrity-filled video campaign.
Directed by Portlandia creator Fred Armisen, and produced by Orange is the New Black star Natasha Lyonne, the video features actors Miles Teller, Tracee Ellis Ross, Taylor Kitsch, Chloë Sevigny, Alia Shawkat, Paul Scheer, and musician Aimee Mann all engaging in a 'casting call' for a commercial that never gets made, with the money instead being donated to WFP.